Why your email open rates suck (and what you can do about it)

We've all been there. You excitedly write your email and hit send. The hours pass and you get...crickets. Here's the truth: nothing will help you if you've wronged your subscribers in the past and haven't tried to undo the harm.

Here are the things that may have pissed off people on the other end and how you can make amends with your beloved subscribers.

1. You sent dull content in the past.

It is the biggest problem that affects most of business owners and marketers. You send shitty newsletters that talk about your business and then your wonder why your engagement is low. The first thing you can do is getting to know your audience, what they are interested in and then send better content. Limit your newsletter to a single piece of content each and focus on offering valuable information from which your subscribers can get a quick win.

2. You used bait subject lines.

Creating curiosity in your subject line is fantastic but it’s important that you don’t put all your effort into getting higher opens if you're not going to work just as hard to write compelling body copy that leads to fascinating content and landing pages. If your subject reads "The 3 ways to get to $10k months", your email had better get well into what's on those 3 ways to get to $10k months, otherwise change the subject. You can keep writing great subject lines, but they'll always have their flag up. Try using clean and clear subject lines, against the hypier variety.

3. You sold crappy products.

You may have tried to promote products you hadn't tested in the market first. The better you are at selling crappy products the worse your list will feel about opening your emails. They'll know they'll get sucked into products they don't want because you're so damn persuasive. And they'll stop opening. So go and do your market research first and test your products to be sure that they are something your audience wants.

4. Your content has been hard to read on mobile devices.

You consider user experience on your website, in your checkout and on you landing pages. But do you think of your subscriber experience for your emails? If your email display is crooked on mobile devices, which is how most of the people open their emails, then you can't be too surprised when you get low open rates. From now on, segment out your mobile users and always send them newsletters and emails designed to be read on mobile devices by busy people.

If you need extra help with your email open rates then click here to book your call.