Case Study: Creating an Evergreen Workshop Funnel for Elevation Design Studio

Vanessa Guerrero is the creative and visionary behind Elevation Design Studio, where she helps spiritual entrepreneurs design intuitive, energy-aligned websites that attract their soul-aligned clients. She approached me with a clear mission: to create an evergreen workshop funnel that would not only provide value but also lead participants to her Sacred Website Templates and custom design services.

The challenge many of her clients faced was that traditional website templates did not capture the depth of their work or their energetic essence. Spiritual entrepreneurs often feel disconnected from their online presence, unsure how to translate their healing work into a digital experience that resonates with their audience. Vanessa’s workshop needed to bridge that gap, guiding them through an intuitive process to create a website that felt as sacred as their work.

Project objectives

The goal was to create an evergreen workshop funnel that would attract the right prospects and guide them through a journey that felt aligned and intuitive. The workshop needed to deliver a deeply transformative experience while also positioning Vanessa as a trusted authority in the space. Beyond providing value, the funnel needed to lead participants to the next step, whether purchasing Sacred Website Templates or working with Vanessa through a custom design package.

To achieve this, I developed a structured funnel that included a high-converting landing page to encourage sign-ups, a confirmation and welcome email sequence to nurture participants, five video emails guiding them through the workshop content, a workbook and slides to support integration, and a post-workshop follow-up strategy leading to Vanessa’s paid offers.

The challenges

I had to ensure that the workshop felt aligned and intuitive rather than overwhelming as many spiritual entrepreneurs resist structured approaches to website creation because they feel too rigid or technical. This workshop needed to feel like a guided experience, allowing participants to explore their own vision rather than follow a set formula. To address this, I crafted a story-driven script for each video that included visualization exercises, self-reflection prompts, and energetic alignment techniques. Rather than simply teaching website strategies, Vanessa would guide participants through an experience that helped them connect with their digital presence on a soul level.

Another challenge was balancing inspiration with practical application. Vanessa’s audience needed to feel energetically aligned with their website, but they also needed clear action steps to bring it to life. To bridge this gap, I created a comprehensive workbook that blended intuitive journaling prompts with exercises on website structure and design choices. This allowed participants to move between deep reflection and practical implementation with ease.

Since this was an evergreen funnel, it was also crucial to ensure a consistent flow of sign-ups and a smooth pathway for post-workshop conversions. The email strategy played a key role in warming up new leads, keeping participants engaged throughout the workshop, and nurturing them toward Vanessa’s Sacred Website Templates and clarity calls. The messaging at each stage was carefully designed to reinforce the transformation participants would experience, making it easier for them to take the next step.

Project execution

The first step was mapping out the full workshop funnel strategy. I outlined the ideal customer journey from initial sign-up to final conversion, ensuring that each stage built on the last to create a seamless flow. The messaging was designed to establish trust and guide participants toward deeper engagement with Vanessa’s offers.

The landing page and thank-you page were created to make a strong first impression. The landing page clearly communicated the transformation participants would experience inside the workshop, positioning it as a sacred initiation into their online presence rather than just another training. The thank-you page reinforced excitement and encouraged participants to check their inbox for the next steps.

To nurture participants, I developed a full email sequence that included a warm and inviting confirmation email, five nurturing emails aligned with the video content, and a strategic follow-up email with a strong call to action. The emails were designed to maintain engagement and gently guide participants toward their next step after completing the workshop.

To support learning and integration, I crafted an in-depth workbook and designed slides for each workshop video. The workbook served as a companion guide, helping participants move through the process at their own pace while keeping track of their insights. The slides provided strong visual support for Vanessa’s teachings, reinforcing key concepts in a way that felt intuitive and inspiring.

To ensure a steady flow of participants, I also developed a 30-day social media content strategy. The strategy included promotional posts to drive workshop sign-ups, educational content addressing common website struggles, storytelling posts positioning Vanessa as a trusted guide, and engagement-focused posts designed to spark conversations within her audience. This ongoing content would keep new leads coming in and ensure that the workshop remained an active part of Vanessa’s marketing strategy.

Results and impact

The clear and intuitive landing page, combined with the nurturing email sequence, helped increase sign-ups for the workshop. Participants felt guided, supported, and empowered rather than overwhelmed by the website creation process. Many shared that the workshop had helped them see their website as a sacred extension of their work, rather than just a digital necessity.

The follow-up sequence effectively transitioned participants from free workshop attendees into Sacred Website Template buyers and clarity call bookings. By reinforcing the transformation that could be achieved, the messaging helped participants feel confident in taking the next step.

The social media strategy allowed Vanessa to continuously attract new participants, making the funnel a sustainable, long-term lead generator. Because the workshop was designed as an evergreen experience, it could continue running without additional effort while still delivering value and converting new prospects.

A project that was more than a marketing funnel

This project created an intuitive pathway for spiritual entrepreneurs to connect with their online presence in a way that felt natural and inspired. Vanessa now has an evergreen marketing system that consistently attracts her dream clients, nurtures them with aligned content, and converts them into customers without hustle or overwhelm.

In an evergreen manner, the workshop continues to provide value while guiding participants toward deeper support through Vanessa’s Sacred Website Templates and custom design services. This approach ensures that her business can grow sustainably, with an ongoing stream of new leads and opportunities.

You can find Vanessa's free workshop here: https://www.elevationdesignshop.co/soul-aligned-website